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Five Steps To Optimize Your Email Segmentation Strategy
Study after study has confirmed that email remains one of the most direct, efficient and cost-effective tools to engage with customers and drive conversions. But the enormous popularity of email...
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It’s A Bird, It’s A Plane! No, Wait, It’s A Marketing Drone!
Drones are fast becoming the darlings of the marketing and technology communities. I’m seeing stories and case studies about them popping up everywhere like, well… like drones! Simply put, a drone is...
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How To Make The Right Marketing Technology Buy
Photo courtesy of CMSWire. By Janete Ribeiro, Professional Services Senior Consultant at Teradata Applications. Located in São Paulo, Brazil, Janete is the technical lead for Teradata Applications...
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You Need It, We’ve Got It: Advancements In The Teradata Integrated Marketing...
Last month, Teradata released new research showing that the debate about how to approach the modern consumer is over. Our data reveals that today’s marketers fully recognize the need for data-driven,...
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What Does Successful Data-Driven Customer Engagement Really Look Like?
“Data-driven.” At the Teradata 2014 Partners Conference last month, that word was everywhere. “Data-driven” was used to describe successful companies… and effective marketing campaigns… and compelling...
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Data, the real Black Friday special: Data-driven marketers will make merry...
Data is quickly becoming the primary competitive differentiator in retail. Why? Because when retailers use data-driven marketing, they create better customer experiences—the kind that keep customers...
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Six Digital Marketing Pros Suggest Ways You Can Make 2015 Your Most...
As we turn the page on the many marketing evolutions that came to light during 2014, it’s only natural to look toward 2015 with renewed optimism. January is renowned for fresh starts and new...
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How Sirius XM Leverages Data-Driven Marketing
This post was written by guest blogger Michael Becker, Marketing Support Specialist at Teradata Marketing Applications. He is responsible for managing content development and promotion of Teradata's...
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Your Fear Of Collaboration Is Bad for Business
Silos in business persist in large part for one reason: the people in each function —marketing, finance, IT and so on — believe the people in the other functions don’t understand what they do. I...
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This Ain’t Your Grandma’s Loyalty Program: The Five Keys To Individualized...
Last week, I started a discussion about how customer loyalty is evolving. Today, I’d like to explore how too often, the recognition a customer enjoys as a loyalty member is disconnected from his/her...
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Watch How JD Williams Is Using Big Data And Marketing Analytics To Improve...
There’s no doubt you would learn a great deal about your customers’ behaviors and preferences if you could actually watch over them while they shop online. However, the odds they’ll let you into their...
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Now You Can Deliver Real-Time Contextual Content Based On A Customer’s Location
For years, brick-and-mortar retailers have been craving what e-commerce retailers have and use so effectively: integrated data that allows real-time interactions with customers. Today, I’m thrilled to...
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Do Your Marketing Campaigns Appeal To Grandmas Who Shop Like Millennials?
The holiday season is upon us, and so – no surprise – I’ve been thinking about shopping. More specifically, I’ve been contemplating how consumer behavior has evolved and how millennials now shop...
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Does Anyone Know I Like Zorbing?
Indulge me for just a minute. Let’s imagine a scenario where you actually were tasked with buying me a gift this holiday season. If you’re like most marketers, you’d probably rely on a traditional...
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Media Use Shifting To Digital Devices – What Does That Mean For Marketers?
Nielsen’s latest Comparable Metrics Report confirms what most of us know anecdotally to be true: Media use is on the rise, but it’s shifting to mobile and TV-connected devices. The Q3 2015 results,...
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What Marketers Can Learn From The Evolution Of Super Bowl Ads
The Super Bowl is the priciest commercial time on TV. Over the past decade, the average rate for a 30-second ad during the Super Bowl game has increased by 76%, and this year, a 30-second spot will...
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Brierley+Partners Tops Q1 2016 Forrester Wave™ Evaluation Of Customer Loyalty...
The Q1 2016 Forrester Wave™ evaluation of customer loyalty solutions for large organizations is out, and it was great to see Brierley+Partners named as a leader. As Brierley points out, it earned the...
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How To Capture A Customer’s Attention In The Age Of Distraction
Today’s consumers are digital multi-taskers, known to switch media platforms up to 27 times an hour. Different devices – laptop, tablet, mobile device, radio, television… A myriad of diversions on...
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How To Turn Browsers Into Buyers
As marketers, we need to attract the attention of individual consumers, and then ultimately, drive revenue by turning browsers into buyers. But in many ways, every step along the way is becoming...
View ArticleIs Video Making Facebook Cool Again?
As the folks at Facebook know, “video is one of the most engaging and immersive ways to tell your story.” That’s why the company continues to introduce innovative video features – and why you’re seeing...
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